When Adrian asked me to write something my impulse was immediately ”No!”. That's always the first word that goes through my mind when someone asks me to do something. It's not because I don't like writing though, it's because I never know what to write about. I asked him for examples on what he wanted because that's how I work. I need to see an actual post and some actual content in order to understand what it is I need to do. I don't know if it's an insecurity thing or if it's part of my diagnosis. Maybe both. Or maybe something completely different. Who knows.
Sometimes I get an impulse to write though. A sudden burst of inspiration if you will. Usually it's when I've seen, heard or read something that bothers me, angers me or annoys me. That's when I feel the need to write and get it out there so I can move on. On the same note, I've always been more vocal when I'm disappointed or when I see injustice for example.
This leads me to the part of my work and another part of my flawed personality. Many music producers over the years have asked me to feedback their work. It's a vital part of the process of working with artists and running a record label. They produce a song and I tell them what I think about it, basically. The end-goal is naturally to create the best possible product together. One thing I've noticed over the years though is that I always focus on the things I want to improve and never mention the things I like. To me, that's a flaw. It's a flaw I'm aware of, but sadly it's not part of my thought process when I work. If you send me a song and want feedback, I will tell you everything I don't like about it, then I just assume you will understand that I enjoy the rest. I never actually say I enjoy the rest though and that's the point here. We all need encouragement and compliments. It's just the way we are. For starters, it makes it easier to handle the not-so-good things you might read or hear about your song, but it's also the nice way of doing things frankly.
The music business is already pretty harsh as it is. I reject people on a daily basis, whether it's demos, remixes, people who want to get on the promo list or whatever it may be. It's actually pretty brutal and I don't like it at all, but these are things you can't get away from. You can't sign every demo you get just to be nice and I think everyone understands that too, but at the same time it really wouldn't hurt to put a bit more positivity out there in the world. Making music, painting pictures or writing poems is a very personal thing. You put yourself out there for the world to judge and it will always hurt when someone says they don't like it, or even worse – hate it.
So I guess what I'm attempting to say is; try to remember to encourage and compliment people every now and then! It doesn't cost you a thing and it can make a world of difference. You don't have to love everything, you don't even have to think someone is particularly good, but you don't have to tell them they suck either.
My name is Kristoffer Ljungberg and I run a record label called Macarize. I occasionally try to write some music as well. I've been running record labels since 2008 and it's my biggest passion in life.